vladimir lakobrija

vladimir lakobrija

Creative Producer/Director | Media Production Manager

Abu Dhabi, UAE

Profile summary

Creative Producer and Production Manager with 24 years of experience shaping media outcomes across 7 organizations. This multilingual professional, fluent in 4 languages, bridges a background in journalism with expertise in creative production and operational management. GCC experience informs a cross-cultural approach to directing end-to-end production lifecycles and visual strategy. The career transition from TV reporter to production leader reflects a focus on technical infrastructure and stakeholder management. Portfolio includes MOPA, Tawazun, Toyota, DoH, Mubadala

Career highlights

Production Management: Managed end-to-end production lifecycles for films and commercials across 7 roles, coordinating cross-functional teams of writers, directors, and designers to ensure delivery within budget and time constraints.

Creative Leadership: Led creative and production teams in developing marketing campaigns and media solutions, overseeing performance from initial concept through to final delivery for international and regional clients.

Operational Oversight: Directed media production operations including equipment acquisition, budget management, and the implementation of technical policies to support editorial and digital marketing campaign execution.

Media Transition: Used foundational experience as a journalist and reporter between 2001 and 2006 to build a career in creative production, managing high-profile accounts and complex multi-media projects.

Key skills

ProfessionalProduction Management Media Production Content Creation Branding & Identity Project Management Contract Negotiations Account Management Client Communications Art Direction Advertising Promotion Video/Audio Production TV/Film Production Filmmaking/Directing Broadcast Programming Vendor/Supplier Management Public/Influencer Relations Team Building & Leadership Video Cameras Lighting Editing (Adobe Premiere, After Effects) Photoshop Broadcasting Livestream Podcasts Strategic Creative Planning Budget Oversight Resource Allocation Operational Workflow Design Stakeholder Management Curriculum Development Media Production Lifecycle Visual Strategy Development Technical Infrastructure Management Editorial Operations Broadcast News Production

Professional experience

Senior Creative Producer and Production ManagerJan 2017 - Present
Third Eye Photo & Media Production LLCAbu Dhabi, UAE

Shapes the creative and production strategy for international and MEA clients, steering a multidisciplinary team of writers, directors, and designers. Defines production workflows to ensure cohesive delivery of film and commercial projects while maintaining alignment with senior management objectives.

  • Superintend a dynamic creative and production team, mentor and empower them to bring game-changing ideas to life, be the driver for transformational and award-worthy creative work.
  • Oversee the production of creative projects by working with a variety of different teams, from writers and directors to actors and designers, to ensure that everything comes together in a cohesive, compelling way.
  • Plan, develop & execute marketing campaigns for international and MEA clients.
  • Manage the entire production process offilmsand commercials including all aspects of production including casting, location scouting, equipment rental and contacting vendors for services.
  • Liaise with clients, ECDs, directors, writers, strategists, projects managers, editors and animators to ensure that the project is delivered within budget and time, and at the highest possible creative level.
  • Communicate effectively with producers, directors, editors, cinematographers, and other team members to ensure that projects are completed on time and within budget.
  • Work strategically with the senior management and forge creative leadership to ensure work is delivered with the highest levels of creativity and production value, and that it meets or exceeds industry standards.
  • Work collaboratively and effectively with a range of partner organizations throughout the production process, from ideas development to scripting, editing, and final delivery.
Creative Director/ProducerJan 2014 - Jan 2017
EasyShave Media SolutionsAbu Dhabi, UAE/Novi Sad, Serbia

Founded a media production company to deliver end-to-end marketing, advertising, and design solutions. Steered creative and production teams through the development of campaign concepts while managing resource allocation to meet project objectives.

  • Established the media production company to provide best media solutions to clients including media production, marketing & advertising, photography, web/graphic design, etc.
  • Provided leadership to creative and production teams to develop creative ideas for different campaigns & advertisements.
  • Planned, organized, secured and managed resources to ensure successful completion of project goals and objectives.
  • Directly managed large, high-profile customer accounts, established and developed sustainable, long-term business relations with them through sales meetings and interactions to ensure delivery of a quality opportunity pipeline.
  • Managed all the social media accounts of the client’s company, oversaw the social media performance of the delivery team to enhance brand awareness across social media platforms.
  • Oversaw the performance of copywriters, artists, graphic designers, photographers and other members of the creative team in developing advertisements.
  • Improved and managed company branding, increased client engagement and communications with creative social media, email, mobile or local marketing campaigns.
Associate Creative Producer and DirectorJan 2005 - Jan 2014
ADC Ltd. Consulting & Advertising CompanyNovi Sad, Serbia

Steered creative operations and production workflows for a diverse portfolio of media projects. Partnered with the Creative Director to translate abstract business requirements into visual strategies while overseeing the output of art directors, copywriters, and designers.

  • Supported the Creative Director with the development of strategies and monitoring the performance of creative teams.
  • Built, led and reviewed work of the creative team (including art directors, copywriters, content strategists, graphic artists and various designers) in the production of music videos, films, TV shows and commercials.
  • Defined and implemented the creative strategies for on-air content promotions and marketing brand campaigns, etc.
  • Acted as creative lead for all projects, partnering with clients, producers, editors, graphic artists, and sound designers to achieve the finished product.
  • Distilled abstract business concepts and client needs into refined, elegant creative solutions.
  • Managed creative projects from intake to client delivery including monitoring schedules to ensure timely project delivery; assisted post-production manager in creating budgets and post-production schedules.
  • Managed media productions to meet quality, cost and timing specifications.
  • Provided creative approval on all channel branding, marketing and promotional materials.
  • Developed and maintained healthy relations with clients, film makers and production companies.
Director and Development ManagerJan 2009 - Jan 2012
RES Media ProductionNovi Sad, Serbia

Directed the production team across editorial, design, and technical development functions. Managed the end-to-end media production lifecycle, including resource allocation, budget oversight, and the implementation of operational policies to support technology infrastructure.

  • Led and managed the production team in all project aspects including editorial, design, production, digital marketing and social media campaign execution and technical development.
  • Developed and produced/directed various media production projects; ensured effective review of content throughout the production cycle.
  • Directed and produced interactive multi-media products and videos to be seen on a variety of media, including broadcast television, internet and live presentations.
  • Collaborated in the creative design and media production process to effectively communicate the intended message and engage internal stakeholders.
  • Oversaw the media production process, team workload, and budget management of external resources; planned and organized production schedules & production budgets ensuring milestones are met throughout the project.
  • Managed the acquisition of state-of-the-art production equipment and ensure the proper set-up, use and maintenance of production areas and equipment
  • Developed, recommended and administered policies, procedures and processes in support of media production technology operations; implemented and monitored compliance with approved policies, procedures and processes.
Digital Video Production LecturerJan 2010 - Jan 2011
Play MediaNovi Sad, Serbia

Architected the digital video production curriculum for students, steering the technical training program. Managed the delivery of instructional content and practical workshops to ensure alignment with industry standards for media creation.

  • Delivered lectures on non-linear editing workflows and camera operation techniques to cohorts of students.
  • Evaluated student projects based on technical proficiency and narrative structure to provide feedback on production quality.
Professor’s AssistantJan 2007 - Jan 2009
Faculty of Management (FAM)Novi Sad, Serbia

Coordinated academic research and administrative workflows for faculty leadership. Managed student engagement and course materials to ensure alignment with departmental standards.

  • Facilitated classroom instruction and graded student assignments for undergraduate management courses.
  • Organized research data and prepared documentation for faculty publications between 2007 and 2009.
Journalist/TV ReporterJan 2001 - Jan 2006
City TV ApoloNovi Sad, Serbia

Reported on local political and social developments for a regional television audience. Managed the end-to-end production of news segments, coordinating with camera crews and editors to ensure daily broadcast deadlines were met.

  • Produced daily news reports covering regional events and public interest stories from 2001 to 2006.
  • Conducted interviews with local officials and community members to gather information for live broadcasts.

Education

Master of Business AdministrationJan 2010
University ALFA

Media Management

Languages

English · Professional

Serbian · Professional

Croatian · Professional

Bosnian · Professional